He now had the product, but it needed a name. He new the name had to be original, colorful, distinctive, and descriptive. After much work, he originated the name
(pronounced A’ rab) a term derived, in this case, from the theme of the Arabian Nights. The new label had a certain romantic flair, giving illusions of flying Persian carpets and still other mysteries of the East. From that day forward, people have been intrigued by the name while at the same time realizing that it truly is a standard of excellence.
